OSCE Mission analysis: Media reporting on human trafficking in Montenegro largely informative, with limited investigative depth

Montenegrin media most often report on human trafficking by relying on institutional sources, while the voices of victims are rarely represented and are generally portrayed as passive. Although prevention and education are frequent topics, reporting lacks analysis of their effectiveness and accessibility to marginalized groups, while investigative journalism on this issue remains limited. Given the important informative, educational, and preventive role of the media, reporting on human trafficking should rely more on an investigative approach, with a focus on victims’ rights and voices, free from sensationalism and stigmatization.

These are some of the findings and recommendations of the Analysis of Media Reporting on the Fight against Human Trafficking in Montenegro, commissioned by the OSCE Mission to Montenegro in support of the Ministry of Interior and the Ministry of Culture and Media. The analysis covered 43 online media outlets registered in the Media Registry and refers to the period from 1 January to 1 October 2025. Its aim was to assess reporting practices, the role of the media in raising public awareness, and to identify key challenges.

During the observed period, a total of 455 articles on human trafficking were published. The majority addressed forced child begging (194), followed by general coverage of human trafficking (143), sexual exploitation (64), child marriages (39), labour exploitation (13), and organ trafficking (2). Most content was published in the form of short news reports, while only four articles were investigative.

The report’s recommendations include strengthening the investigative approach, placing greater focus on victims’ rights and voices, avoiding sensationalism, better contextualizing data, enhancing co-operation with civil society, and ensuring continuous training for journalists.

As such, reporting should shift from a predominantly informative to a more analytical and empathetic approach that places human rights and the dignity of victims at its core. Montenegro has demonstrated strong commitment to combating human trafficking by acceding to key international instruments, and media reporting on this issue is crucial for understanding its scale and seriousness.

“By reporting on human trafficking cases, the media can encourage competent authorities to act and ensure that victims’ voices are heard. Such reporting often leads to increased public awareness, stronger support for anti-trafficking measures, and improved protection of victims,” the report concludes.